Category: Advocacy

Advocacy

Advocacy

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Last weekend I took photos of the Sawtooth Mountain Challenge, an annual mountain bike race in Grand Marais, Minnesota, hosted by the Superior Cycling Association (SCA).

Superior Cycling Association Sawtooth Mountain Challenge

I’m starting work on a bike advocacy project for Advocate Cycles, one of the race sponsors. (More on that soon.) So I thought it would be fun to capture the event while spending time with founder Tim Krueger and some of the SCA guys I’ve met in the recent past, (eg, Tim Kennedy, Adam Harju):

Advocate CyclesRace sponsor Tim Krueger, Advocate Cycles Tim Kennedy, Adam Harju

With sunny skies, temps in the mid-30s, and a gusty north wind, race director Jay Arrowsmith DeCoux sent the riders out at 10 am on the SCA’s Pincushion Mountain Trail System in one big group: Experts first (22 miles), followed by the Sport class (15 miles) and Citizens (4 miles):

Advocacy Competition Events Photo album

I finally got together with Advocate Cycles founder Tim Krueger last week at the company’s headquarters in south Minneapolis (photo by Advocate’s general manager Adam Blake).

I first heard about Tim last year in a MORC Board meeting when there was a discussion about him taking over the MN Rusty Ride, given his history running the Chequamegon 100 for several years with 100% of the registration fees donated to CAMBA.  At a subsequent board meeting, I think there was some mention about him starting a new company called Advocate Cycling Productions and adding more races but that was about it.

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